Legal
Commercial Rights
Clear ownership. Complete confidence.
Every project we create at PICXAL is designed to help your brand grow. That's why we believe commercial rights should be simple, transparent and built around your business.
Whether we're creating premium product photography, AI-generated lifestyle imagery or cinematic marketing videos, you'll have the rights you need to confidently use your content across your business.
What's Included
Every completed project includes a commercial license that allows your business to use the final approved assets for:
- Your website
- Social media
- Digital advertising
- Google Ads
- Meta Ads
- TikTok Ads
- Amazon listings
- Shopify stores
- Email marketing
- Print marketing
- Presentations
- Trade shows
- Packaging
- Internal business use
Your content can be used worldwide with no recurring licensing fees.
Your Brand. Your Campaigns.
Everything we create is produced exclusively for your brand.
We never resell your commissioned images or videos to stock libraries or other businesses.
Your campaigns remain uniquely yours.
AI With Commercial Confidence
PICXAL combines advanced AI technology with professional creative direction, editing and post-production.
Every final asset is reviewed by our creative team before delivery to ensure it meets our quality standards and is suitable for commercial use.
Source Materials
Any product photos, logos, packaging, brand guidelines or other materials you provide remain your property.
By working with PICXAL, you confirm that you own or have permission to use the materials supplied for your project.
Intellectual Property
Unless otherwise agreed in writing:
- You retain ownership of your original brand assets.
- PICXAL retains ownership of its proprietary creative workflows, prompts, production techniques and internal technology.
- You receive a perpetual commercial license to use the final approved deliverables for your business.
Exclusive Projects
For brands requiring additional protection, we also offer:
- Exclusive campaign production
- Full copyright assignment
- Global exclusivity
- White-label production
- Enterprise licensing
- Long-term creative partnerships
Please contact us if your project requires bespoke licensing arrangements.
Third-Party Platforms
You may use your delivered assets across third-party platforms including:
- Shopify
- Amazon
- Etsy
- Kickstarter
- Indiegogo
- Meta
- TikTok
- YouTube
- Email marketing platforms
What Isn't Included
Our commercial license does not permit:
- Reselling the assets as stock photography or stock video.
- Selling the files to third parties as standalone creative assets.
- Claiming ownership of PICXAL's proprietary AI workflows or production systems.
- Using the assets in unlawful, deceptive or misleading ways.
Need Something Different?
Many of our clients require custom licensing arrangements for global campaigns, retail launches or enterprise marketing.
If you have specific legal, exclusivity or ownership requirements, we'll be happy to tailor a commercial rights agreement that fits your business.
Questions?
If you have any questions regarding ownership, licensing or commercial usage, our team is here to help.