Privacy Policy

Picxal is an AI-enhanced creative studio that helps brands produce commercial imagery and video content. For the purposes of applicable data protection law, Picxal is the data controller responsible for your personal information.

If you have questions about this Privacy Policy or how we handle your data, you can contact us at hello@picxal.com.

We may collect the following types of information:

Information you provide directly

• Name, email address and company details when you contact us or submit a form.
• Account and billing information when you purchase a plan or service.
• Project briefs, brand materials, product photos, logos and other content you upload for creative work.
• Communications you send to us, including support requests and feedback.

Information collected automatically

• Device and browser information, such as IP address, operating system and browser type.
• Usage data about how you interact with our website or platform, including pages visited and actions taken.
• Cookie and similar technology data, where applicable.

We use personal information to:

• Provide, operate and improve our website and creative studio services.
• Process orders, manage accounts and deliver completed projects.
• Respond to enquiries submitted through our contact forms or email.
• Communicate with you about your account, projects, updates and support.
• Maintain security, prevent fraud and protect our systems and users.
• Comply with legal obligations and enforce our Terms of Service.
• Analyse website usage to improve performance and user experience, where permitted.

Where applicable data protection laws require a legal basis, we process personal information on one or more of the following grounds:

• Performance of a contract — to provide the services you request or purchase.
• Legitimate interests — to operate, secure and improve our business, provided your rights are not overridden.
• Consent — where you have given clear permission, such as for certain marketing communications or optional cookies.
• Legal obligation — where processing is required to comply with applicable law.

When you upload brand assets, product photography or other materials for a project, we use that content solely to deliver the services you have requested.

You confirm that you have the right to provide such materials and that their use by Picxal for your project does not infringe third-party rights. For more on ownership and usage of deliverables, see our Commercial Rights page.

We do not sell your personal information. We may share information only where necessary:

• With trusted service providers who help us operate our website, process payments, deliver email communications or host our platform.
• With professional advisers where required, such as lawyers or accountants.
• When required by law, regulation, court order or lawful request from authorities.
• In connection with a business transaction, such as a merger, acquisition or asset sale, subject to appropriate safeguards.

Service providers are permitted to use your information only as needed to perform services on our behalf and in accordance with applicable data protection requirements.

Picxal is based in Norway. If we transfer personal information outside your country or the European Economic Area, we will take appropriate steps to ensure your information receives a comparable level of protection, such as using standard contractual clauses or other lawful transfer mechanisms where required.

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information and our legal, accounting or operational requirements. When information is no longer needed, we will delete it or anonymise it where possible.

Depending on your location, you may have rights regarding your personal information, including the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal exceptions.
• Object to or restrict certain processing activities.
• Request portability of information you have provided to us.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with a supervisory authority.

To exercise these rights, contact us at hello@picxal.com. We may need to verify your identity before responding.

Our website may use cookies and similar technologies to support essential functionality, remember preferences and understand how visitors use the site.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of parts of our website.

We implement appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or alteration.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Our Services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take appropriate steps to delete it.

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies before providing personal information.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

If you have questions about this Privacy Policy or our data practices, please contact us:

hello@picxal.com

You may also reach us through our contact page.